Top 3 E-commerce B2B Challenges and Solutions

Ecommerce B2B

To understand the various challenges faced by B2B e-commerce, first, we must understand the goals of B2B.

The primary goals of B2B are very different from those of B2C and hence the methods of achieving them will also be different. One goal of B2C E-commerce is to target a large number of customers and decrease sales quantities of each customer making acquisition its primary focus. On the other hand, B2B   sells large amounts of supplies to its customers. Usually, the buyer is not the end consumer but a purchasing agent who is well versed in making a buying decision. The critical focus of B2B e-commerce is making long-lasting customer relations.

E-commerce is used to help the B2B vendors achieve their critical goals by doing away with regular orders. It creates a channel for the field managers to build and create long-lasting customer relations instead of concentrating more on taking orders. And here is where some of these challenges come in.


1) Product assortment and filtering

Unlike in the B2C sector where all the customers get the same assortment, B2B need to adapt to the requirements of different customers fully. You may have bundles or proprietary kits, tiers of products for various retailers based on the relationship you have with them. Your e-commerce solution should be in a position to handle that.

An excellent B2B e-commerce platform will enable you to filter in your product catalog based on vendors; this will make the buying experience of each customer locked down only to them. Migration can be a painful and scary process especially if you have a vast catalog set up. At times it’s not worthy especially when the risks of losing valuable items and messing up with your data system is high. There are available solutions which can help you avoid the nightmare of data migration by merging the new system with an already present third party CMS or PIM solution.


2) Contract-based pricing

The B2WB sales sector deals with more significant volumes and more complex transactions than B2C inclusive of negotiations and multi-level approval processes. If we compare both B2B and B2C, B2B has used a lot of money in purchasing hence its bigger than B2C. Forrester fathoms that it will be twice as prominent by the year 2020. Your e-commerce solution should account for all of these.

Another difference with B2C is that with B2B you can negotiate. And your e-commerce platform should be in a position to support that option.

B2C e-commerce software should only set a specific price for particular products. The cost will be displayed for all the customers who view the product page. This is often not enough for the B2B sector. In a B2B platform, there are contract based prices which can be adjusted according to the specific requirements of every customer.

For bigger orders or difficult transactions, your B2B client might want to talk to a sales representative, hence the systems to support difficult interactions. It should also accommodate other payment options such as credit checks or credit account status.


3) Order approval success

As B2C works directly with end buyers, B2B mostly deals with the approval process and a whole lot of negotiations. Your e-commerce platform should in a position to support all the approval processes up to ten various roles.

AB2B e-commerce solution will ease the work of tracking orders, approval rights and manage access.



B2B e-commerce sector has its specifications and requirements which might not be as essential in the B2C. It’s important to identify some of the challenges B2B faces and make sure that the solution you have to ease the work.


To further strengthen your business it is important to be at the forefront with the latest e-commerce, so here we show you the top 3 website builders in this 2020.

Here Are the 3 Best Free E-Commerce Website Builders In 2020

The budgetary constraint is the first reason why many small business and startups are yet to start selling online. Most of them cannot cater to the web hosting and domain registration costs. For this reason, they continue missing excellent opportunities available in the virtual market. If you are one of them, you may have a desire to reach out to your customers who are now turning to your competitors.

Probably, you are in distress wondering how your dream will come to reality. In the current decade, more than a thousand free e-commerce website builders are on the market. The platforms allow you to create and start selling online without any cost. If you are searching for one, here are the top 3 free options for creating a website for e-commerce purposes:


As a startup, you do not have a variety of products to offer online. Your objective is a platform to create a store or a simple e-commerce site. Freewebstore can be a good option for you. The platform allows you to create a free store and list up to 20 products.   Also, the platform considers your site security.   Thus, it offers you’re a free SSL. You can operate your business without any worries of your customers becoming victims of cybercrime.

In addition, the platform allows you to integrate an array of payment gateways. You can process payments with PayPal and Stripe or any other option. No transaction fees mean you receive the whole pie. It is also responsive to mobile devices – even though it has a complex backend.


When you speak of small businesses, your statement will be incomplete if you fail to mention Wix as a free e-commerce website builder. Wix concentrates on simplicity and time saving when it comes to building e-commerce sites. It offers you drag and drop editor to ensure you complete your website within the next five or so minutes.

For the freemium option, Wix offers you a disk space of 500MB and 1GB bandwidth.  This space and bandwidth is a good idea for small business. You can upload enough images to set your leg on the virtual space. Again, the platform prioritizes SEO-optimization. Its templates designs structure is easy for crawling by the ranking bots. This way, you get a higher chance of ranking on the search results.

IM Creator

Attractiveness and simplicity are pillars of wooing customers online. If these aspects are your considerations, IM Creator is the best free e-commerce website builder to house your online store. The platform comes with an array of features that enable you to create an outstanding website. Also, it has a simple interface. You do not need to be a tech guru to use it. Hence, you can create a superb website even if it is your first attempt. When it comes to disc space and bandwidth, the platform offers you enough space suitable for startups. As such, it is a good option for launching your career in the virtual arena.

Wrapping up

As you can see, establishing an e-commerce website is no longer a hard tackle. Regardless of your budgetary constraints, you have an opportunity to start selling online. If you want a platform to launch an online store that is secure and allows you to receive payment for a large number of gateways, Freewebstore is a good option. For people prioritizing SEO optimization, Wix can do an excellent job for you. In turn, if you prioritize simplicity and attractiveness, IM Creator is the best choice. In a word, you have zero excuses for missing a sale of online sales.




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